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These Black Women Entrepreneurs Won A Total Of $150,000 In Funding For Their Skincare Businesses From Aveeno At ESSENCE Fest
FIRST RUNNER-UP ($50,000)
Dr. Anne Beal is the Founder of AbsoluteJOI, a clean-beauty skincare line designed for people with melanin-rich skin over the age of 35.
“I started AbsoluteJOI because frankly, I was tired of trying to find products that worked for me,” she said. “As I was getting more mature and entering into my 30s, 40s, 50s and beyond, I knew that the anti-aging products that were on the market really weren’t addressing my needs. This is because a lot of the products out there focus on fine lines and wrinkles, however, people with melanin-rich skin show age first, not with fine lines and wrinkles, but with dark marks and hyperpigmentation.”
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