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    • Retinol
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AbsoluteJOI Press 


If you're a member of the media and would like to talk, please email Anne Beal at Email Us  

Murad, NakedPoppy, Babor and Others Are Bringing Fresh Takes to the Retinol Game.


According to Murad’s head of research and development Andrew Koenig, retinal “is closer [than retinol] to retinoic acid by one metabolic pathway,” and is thus more efficient in delivering the ingredient’s benefits, making it a suitable hero for the brand’s Retinal ReSculpt Overnight Treatment, which targets those with mature skin.


Formulated with pharmaceutical-like retinal encapsulation to further increase potency, the treatment also taps kangaroo paw flower extract, olive, oat and alpha glucan to preserve elasticity and combat dryness.


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